Whether you’re seeking to fight juvenile obesity or stop genocide, sometimes the most effective strategy is a full-throttle campaign.
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National Grassroots
Tens of thousands of shoes displayed in front of Congress protest epidemic levels of annual civilian gun deaths in the USA.
Photo Courtesy of Silent March
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We lead from the head, because ideas and facts matter. Our campaigns and special projects showcase timely information. We target your communiqués to your niche audiences: media, policy makers, and activists.
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Emotions, too, drive social change. So, as appropriate, we’re true to the emotional reality of our client’s issues, from the stress of care-giving, to the joys of healthy aging to the despair over a preventable pediatric death.
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We:
• Create messaging and policy “asks”
• Identify audiences
• Frame the campaign to capture both national attention and local interest
• Help mobilize coalitions
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Community-Based
Hospital in the aftermath of 9/11/2001, a community fundraising effort helped finance purchase of HAZMAT suits and radiation detectors for emergency preparedness.
Photo courtesy of Long Island College
Old-fashioned grassroots campaigns still work. basic • premise works with local and regional groups on advocacy campaigns.
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Among the services we provide:
We offer expertise in publicizing innovative model programs that might be productively replicated in other communities.
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Public Education
Public education campaigns often seek to shift opinion, influence the policy climate, or change personal behavior. basic • premise can participate in clients’ public education work at many different levels, for instance:
- Mission & strategy
- Write materials in plain English
- Create! news
- Organize public events
- Provide content for online networking
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Social Responsibility
Many transnational companies tout high-minded social responsibility statements. When financial conflicts of interest arise, however, such commitments can waver.
Photo of Darfur refugee, with permission of Mia Farrow
In a globalized world, the international business community wields immense influence in major policy areas.
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basic • premise is available to work on social responsibility advocacy campaigns that seek to educate and inform corporate policy on such issues as human rights, ageism, social justice, and health equity.
