How Do You Use Content to Attract Eyeballs to Your Website?
Dozens of articles, including pieces on travel, volunteering, and jobs, were commissioned by a pioneering social networking site for people over 45.
Online “Eyeballs” and Content
 |
Our basic • premise for this special project:
High quality content is ALWAYS important.
|
.
PR Challenge:
A new, for-profit social networking site for up-market baby boomers age 45-plus seeks to position itself as a source of information about alternative and healthful life choices. Our assignment is to provide informative, entertaining content that will keep and attract members, and increase site visits.
.
Our Strategy:
We serve as both outsourcers and content providers.
.
Our Success Story:
We create fresh, original content for this social networking site on such topics as volunteering to fight hunger and mentor youth, and help build a roster of content writers.
