Basic Premise

The World Trade Center in NYC, prior to September 11, 2001 attacks. Our campaign goal: a model for local community emergency preparedness.
Photo by Chris Eyles.

Community-Based Fundraising for Disaster Preparedness

In the wake of the September 11, 2001 attacks, the inadequacies of America’s disaster preparedness infrastructure became a huge concern. Emergency rooms were not equipped with the medications, Hazmat suits or radiation detectors necessary to respond to a biological or chemical terrorism attack.

Working with a local community group, we created a pilot program of community-based fundraising for emergency preparedness for Brooklyn-based Long Island College Hospital, to raise awareness and funds for their disaster preparedness program at the emergency room level. Through publicity and local fundraising, we raised $50,000, enabling the hospital to buy items off- budget items: special drugs for chemical exposure, Hazmat suits, and a portable radiation detector.

Contact Us to obtain a free copy of our Community Based Fundraising Kit for Emergency Preparedness.

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Community Solutions for Care-giving

ShareTheCaregiving — a small non-profit organization — whose mission is to “change the paradigm of long term care in the US” by promoting a successful model of community-based caregiving called Share The Care™ — faced huge challenges in funding.

We worked to reach out to organizations from the Yale School of Management to NYC agencies to obtain free strategic planning and low-cost back-office management.


View Our Cases
  • How Can You Harness Public Fears for Good?

    Transforming Anxiety into Disaster Preparedness

    Our basic premise for this project:
    Public fear can be channeled into productive community activity.

    Public Health PR Challenge:
    In the wake of the September 11, 2001 World Trade Center attacks and subsequent anthrax scares, public anxiety about terrorist bio-chemical attacks in New York runs high. The media caries alarming stories about the fragility of NYC’s disaster preparedness system.

    Our Strategy:
    Concerned Brooklyn residents seek to raise funds so a local hospital can purchase special equipment to treat victims of bio-chemical terrorism. We liaise with the hospital’s medical and administrative staff; obtain an itemized “disaster preparedness shopping list;” write press releases and fact sheets, and help organize a charity drive.

    Our Success Story:
    With our support, the community raises $40,000. This enables the ER to buy Hazmat suits, radiation detectors, and off-budget medicines and antidotes. This post- 911 initiative generates media coverage, offering a local model for transforming anxiety into productive community action.