Basic Premise

Human Rights and Corporate Social Responsibility

With over 300,000 dead from state-supported genocide in Sudan, displaced survivors need protection and humanitarian assistance.
Photo with permission of Mia Farrow

Genocide Prevention and Corporate Social Responsibility

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Dream for Darfur was a one-year campaign to pressure China to change its policy vis-à-vis the genocide in Darfur, by focusing on China’s conflicting roles as host of the 2008 Summer Olympics and chief trading partner of the government of Sudan.
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Working for Dream for Darfur, we crafted a high-profile social responsibility campaign targeting corporate sponsors. Our strategy was to create pressure through “Corporate Sponsors Report Cards.” Our Report Card series opened the door for dialogue between human rights advocates and senior management of 16 multinational Olympic corporate sponsors, and generated extensive media coverage.

Our Report Cards graded Olympic Corporate Sponsors and the International Olympic Committee on their failure to pressure China, the 2008 Olympic host, to help stop then-ongoing genocide in Darfur. Report for Dream for Darfur

How Do You Get Goliath to Listen to David?

Strategic Consulting
Our basic • premise for this campaign:
The highest-level moral consensus — for instance, such conventions as the International Declaration of Human Rights —can be powerful advocacy campaign tools.

Our PR Challenge:
Our assignment is to engage the corporate sponsors of the 2008 Beijing Olympic Games in a human rights mission: ending genocide in Darfur. Dream for Darfur, an advocacy campaign headed by actor-activist Mia Farrow, demands change in China’s policy vis-à-vis the genocide in Darfur, Sudan.

Our Strategy:
Our corporate social responsibility strategy for the Olympic sponsors is based on the world’s simplest test of hypocrisy: comparing what someone says to what they do.
• We document each of 16 top Olympic Sponsors’ "corporate responsibility" statements.
• Our campaign is transparent
• We engage senior management

Our Success Story:
Our Corporate Sponsors’ Report Card series becomes one of Olympic Dream for Darfur’s most successful media tools. We produced three 100 page Report Cards underscoring disparities between the Olympic Sponsors’ corporate social responsibility statements, and their action (or lack thereof) on the Darfur crisis. With titles such as “And Now, Not a Word from Our Sponsors: A Report Card Grading Corporate Sponsors of the 2008 Olympics on Their Response to the Genocide in Darfur, “ and “Big Chill: Too Scared to Speak, Olympic Sponsors Still Silent on Darfur,” these Report Cards generate enormous media coverage.

Basic Premise

Human Rights and Corporate Social Responsibility

Genocide Prevention and Corporate Social Responsibility

How Do You Get Goliath to Listen to David?

Strategic Consulting