Basic Premise

The Lingo of Health Care Reform

To inform the public policy debate, first inform the public. Our goal: to enable Americans to understand health system issues.

“Health care reform” remains an elusive goal in the US. One challenge is the complexity of the US healthcare financing and delivery system. Starting from the basics, we wrote a public health dictionary. Health Speak, published by Facts on File, Inc., an independent publisher, was broadly distributed to the nation’s libraries.

.

.

.

.

.

.

.

.
.

Enhancing Dialogue on Health Care Issues

Health care accounts for almost one fifth of the nation’s GDP. Yet precious few opportunities exist for managers in different sectors such as hospitals, insurers and government agencies, to discuss common issues —access to care, quality of care, cost of car — from diverse perspectives.

.

Focusing on New York, we helped conceptualize a new organization. Women in Healthcare Management, now in its 20th year, serves as a networking and discussion forum.

.

.

Health & Aging, Baby Boomers

An aging population and the constraints of a new economy have increased the pressure on those over 60 to adopt healthy and financially productive lifestyles. Looking Forward: An Optimist’s Guide to Retirement translates the best lessons about healthy aging into a 360-page book, cited by The Wall St. Journal as “recommended reading.”


View Our Cases
  • How Do You Help the Public Understand Health Care Reform?

    Public Education

    Our basic premise for this project:
    For democratic public policy change, citizens must understand the terms of the debate.

    PR Challenge:
    Our mandate is to enhance broad public understanding of the American healthcare system as it undergoes reform. However, many citizens don’t understand the fine print on their own health insurance policies, let alone the terms of America’s national policy debate.

    Our Strategy:
    We focus on basics: language. Our project is to translate the concepts and terminology of the health care system into lay language, hoping to make the public policy debate more accessible to concerned citizens.

    Our Success Story:
    We research and write an eclectic, interdisciplinary public health dictionary that defines 2,000 health policy terms. A major commercial publisher with strong distribution channels publishes thousands of copies of the book, entitled “HealthSpeak.” Activists and educators use it to inform the public policy debate.